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I help Leaders rewire to transform.
REtWIRE provides transformational mindset coaching, helping you achieve deep, lasting personal and professional change by reshaping beliefs, mindset, and behaviors from the inside out.
Transformational mindset coaching is a holistic and intentional approach that goes beyond traditional goal-setting. It focuses on creating fundamental and lasting change in a client’s life by exploring and evolving their core beliefs, identity, values and inner narrative.

Key Benefits

Enhanced self-awareness: clients gain clarity about their identity, purpose, and internal barriers. Release limiting beliefs: coach helps clients identify and overcome mental blocks that prevent progress in personal and professional life. Sustainable change: foster long-term transformation rather than temporary fixes.
With over 30 years of leadership experience, Willem has crafted a distinguished career at the intersection of transformation, strategy, and human potential. An expert in the media, tech, and entertainment industries, he has led large-scale global initiatives, closely partnering with senior executives and boards in rapidly evolving environments. Having lived and worked in more than 10 countries, Willem offers a truly global perspective. He holds a Master’s degree in Organizational Psychology, which grounds his coaching approach in a profound understanding of human behavior, organizational dynamics, performance, and purpose. Renowned for delivering tangible results while developing leaders and strengthening organizational culture, Willem now dedicates his expertise to leadership and life coaching. He supports clients through pivotal career and life transitions, helping them achieve their fullest potential.

About Willem

After 20+ years in the corporate world, I found myself at a real crossroads… Willem held me accountable in a way that truly moved the needle.
— Chief Marketing Officer, Los Angeles, US
— Producer, London, UK
Willem offers a supportive space to be your authentic self… soothing yet challenging.
— Media Executive, New York, US
The sessions were extremely impactful… bringing clarity, direction and confidence.
— Branding Expert, London, UK
Willem helped me believe in myself, stop procrastinating and feel empowered.

Coaching Offerings

EXPLORE (3–4 months)

Focus: Clarity | Vision | 90-day Plan
  • Complimentary 30-Minute Introductory Session
  • 6 One-Hour Virtual Sessions
  • One Check-In Between Sessions
  • 5 Development Tools and Techniques

BUILD (5–6 months)

Focus: Blueprint | Portfolio Life | Momentum
  • Complimentary 60-Minute Introductory Session
  • 10 One-Hour Virtual Sessions
  • Two Check-Ins Between Sessions
  • Personal Disc Profile Assessment
  • 8 Development Tools and Techniques
  • Mentoring if Needed

BECOME (8–9 months)

Focus: Identity | Legacy | Purpose
  • Complimentary 90-Minute Introductory Session
  • 15 One-Hour Sessions (Virtual or In-Person)
  • Unlimited Check-Ins
  • Personal Disc Assessment Plus Up to 3 Additional Profiles
  • Unlimited Tools and Techniques
  • Mentoring and Consultancy if Needed
We are all uniquely different, therefore I offer 3 individual coaching base modules, each with distinct focus. 
For more bespoke solutions or additional services such as team coaching, mentoring or advisory solutions, get in touch 

Is Coaching Right for You?

Consider coaching if you:
  • Feel you're not reaching your full potential or sense of fulfillment.
  • Notice a gap between your current state and your desired future.
  • Struggle with confidence or follow-through.
  • Feel stuck or postpone crucial decisions.
  • Are open to fresh perspectives and personal accountability.
Coaching is focused on the way forward. Coaching is not therapy (doesn’t focus on healing past trauma), consulting (doesn’t give expert solutions) or mentoring (doesn’t rely on the coach’s experience)
My mission is to help you realize your fullest potential, empowering you to become the best version of yourself. Get in touch and start your journey to a more purposeful future.